Nowadays, people spend a great deal of time doing research online before making a purchase. By making buyers aware of you beforehand, you can speed them along  the decision-making process. Content can be designed for each stage of the buyer’s journey. You can direct customers to all sorts of content such as explainer videos, infographics, FAQs and testimonials to help them choose to buy from you.

Great content creates a positive experience for your customers and makes them come back for more. Why? Because they know you’re a great source of reliable information, giving you credibility.

Content is a great way to showcase your expertise and provide valuable answers to your audience's questions. Customers are more likely to trust you if you are a well-known authority in your field.

Social media isn’t all about how many followers you have. Through great content, you can get your audience genuinely involved in what you do - interacting, sharing and becoming loyal. Quality content will bring you a better quality audience.

Helpful and engaging content can help you build strong relationships. When your content shows up exactly where your audience are, it'll improve your reputation. You can then answer questions and interact with your customers, creating a positive association with your business and building a solid base of fans who will spread the word for you.

Content marketing is a great way of generating leads. When an audience views memorable or useful content, they'll become more likely to buy from you in the future. And if you prompt them with a well-placed Call To Action, you can convert them into customers.

The more consistent, high quality content you produce, the better you’re likely to rank in search results. Search engines want relevant, quality content for their users. So give them what they want, and boost your SEO.